Danville, CA, September 15, 2021 — MindStrength today announced that Caldwell's Windoware, Pittsburgh’s premier window treatment company, is rolling out the MindStrength Initiative Platform company-wide. Caldwell's is implementing the MindStrength for Window Coverings solution to execute initiatives across the areas of sales, fabrication, and installation.

The introduction of MindStrength as Caldwell’s choice of technology platform is an important part of increasing sales growth and operational efficiency in an industry with ever-changing products and customer demands. This investment is an important part of the company’s strategy to scale both its commercial and residential partner businesses. 

“Driving sales growth through new product introduction, efficient employee onboarding, and decreasing error rates are key to our success and why we decided to use MindStrength to implement our initiatives,” said Ray Gensler IV, COO at Caldwell's Windoware. “We see MindStrength as an important day-to-day change management tool for our organization.”

MindStrength is helping companies successfully implement new initiatives. Companies traditionally had to make the choice of hiring expensive outside consultants or relying on often broken implementation methods like powerpoint presentations that just don’t work and are not measurable. Now companies can develop their own internal execution capabilities so initiatives can be implemented in a measurable way on a consistent basis without outside consultants. “We’re delighted that Caldwell's Windoware has chosen MindStrength to drive their business growth,” said Akhil Kohli, CEO at MindStrength. “Caldwell's Windoware’s investment in our unique technology platform will be critical to its continued success. We look forward to working together on this journey.” 

About MindStrength

MINDSTRENGTH is where execution happens™. The MindStrength Initiative Platform is a solution that gives companies the ability to effectively execute strategic initiatives across their organization. Instead of relying on ineffective traditional methods such as all-hands meetings, video calls, or powerpoints to introduce initiatives - there is finally a better way to drive business results. Ensuring that all employees will have the understanding and tools to do their part in successfully executing initiatives, driving business growth. Find out more at mindstrength.com.

About Caldwell's Windoware 

Caldwell’s Windoware has been serving the Pittsburgh, Pennsylvania metro with window treatment products and services since 1954. It is family-owned, and ownership has gone into the third generation. Its founder, Ray Gensler Sr. based his company on customer service and it was a success.